Thanks for stopping by!

Would you like to know who we are?

We are Jolique Couture...a small business owned and operated by two motivated, engaging and driven black women, Portia & Theoca. We've bonded over our genuine friendship and love for clothing that are unique, stylish and allows the wearer to stand out in any crowd with confidence and stride.

Theoca is a mom, MS (Multiple Sclerosis) fighter and CEO/CoFounder of Novelties by Design LLC, dba Jolique Couture. Despite her challenges with the disease, she is dedicated to upkeep of the company and helping customers with their experience while shopping. She wears many hats when it comes to the business and helping people in general.

Portia is a healthcare administration professional as well as the CFO / CoFounder of Novelties by Design LLC, dba Jolique Couture. She's also dedicated to the upkeep of the company and loves sharing fashion tips, offering help to all of her customers.  

A Pair of Women, A Singular Vision

Our business was originally founded in 2020 as a POD company. Since then we have transformed completely and dedicated ourselves to provide the latest fashion for our customers as "Jolique Couture"...which means very beautiful clothing. 

Our vision is to help every customer get a sense of style and gain confidence with each item purchased and worn at whichever time, activity or event they desire.  We cater to the modern woman who yearns comfort while being trendy and chic.  All men/women who loves quality apparel for any and all occasions at affordable prices need not look any further. You want it, we got it. 

Our services...

We sell a variety of stylish fashionable clothing for women to wear at any time at any occasion in every season. Whether its relaxing at home, hanging out with friends, celebrating holidays or attending business events, our collections has everything you need to look good, feel good and walk in confidence while enjoying the finer things in life.

We offer discounts throughout the year during various holidays with free shipping over $75 on all orders with shipping from 3-7 business days.  That's a trendy outfit, jewelry, handbag, shoes, etc all at an affordable price. Don't worry, we make big announcements of our sales on our Instagram, Facebook and TikTok pages on social media. Subscribe and you will be the first to get the latest in all of our new arrivals. We want to keep all of our customers up to date with the latest trends.

    Rock your confidence like the hottest fashion statement!

    We would like to thank you for taking the time to read about us and learning who we are as a small business company.  We are excited to be the ladies to help you gain more confidence through style and fashion. 

    If there is ever a need to contact us about our products, feel free to send an email at, send a message from the blue chat bubble on the site, leave us a message via our Contact Us link at the bottom of our site or call us at (609) 744-0637.  We are available to address your concerns upon receipt of your email inquiries within 48hrs and will do our best to address all of your concerns during business hours.

    Our hours of availability are M-F: 8am-8pm, Sat: 9am-6pm, Sun: Closed.

    All inquiries received after business hours will be addressed promptly on the next business day.

    Thank you for choosing to shop with us and being a valued Jolique Couture customer.

    - Jolique Couture Team